Repurposing content involves taking existing material and reusing it in a different format or for a different platform or audience. The core message remains, but the presentation is adjusted to suit the new context or medium. This approach maximizes the value of your content and extends its reach without starting from scratch every time.

Repurposing content saves time and resources, allowing you to reach a wider audience by adapting the material for various platforms and formats. It reinforces your message, enhances SEO through multiple pieces of content around the same topic, and caters to different preferences in content consumption, increasing overall engagement.

Look for content that performed well in terms of engagement, conversion, or SEO. Evergreen content or material that addresses frequently asked questions is also ideal for repurposing. Analyzing audience feedback and content metrics can guide you in choosing the most impactful pieces to repurpose.

Popular methods include turning blog posts into podcasts, infographics, or video series; using data from research reports to create infographics or social media posts; transforming webinar content into e-books or blog series; and converting internal presentations or documents into public how-to guides or FAQs.

Yes, repurposing content can significantly boost SEO. By creating multiple pieces of content around the same topic, you enhance your keyword saturation without being spammy. Ensure that each piece of repurposed content is high-quality and provides value to avoid any penalties for duplicate content.