Blaze is personal to me. I come from a family of entrepreneurs. My grandfather ran a small insurance agency in New Jersey. My brother started an online kitchenware brand. And my parents are the only two employees of their own small outerwear business in New York City.
When I was young, I watched my parents grow their operation through brick and mortar retail stores across the United States. And more recently, I've watched them struggle to make the jump to selling their products on the internet.
My brother and I have spent countless family dinners encouraging my parents to set up a landing page, start a newsletter, and launch ads. "It's so easy!", we always say.
But the truth is that producing great online marketing is not easy for most people.
Tools like Squarespace, Stripe, and Shopify make it easy to get a digital business up and running. But after that, you've been on your own.
AI's arrival is an exciting new moment for entrepreneurs. It's real promise isn't just that it will finish your sentences – but that it will help you market better and sell faster.
And when anyone can make build a business and make money on the internet, we all win.
That's our vision for Blaze, and we won't stop until it's real for you and the millions of entrepreneurs out there. Because you're the real heroes of our story.
To infinity and beyond,
Adam Nathan
CEO & Founder, Blaze
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